Yesenia Martinez – Educator, Mentor, and Advocate for Empowerment

Yesenia Martinez, affectionately known as Yesi, is the heart and soul behind the Beauty Educational Center of Anaheim (B.E.C.A.), where she combines her passion for beauty education with a dedication to nurturing emotional well-being and resilience in her students. As a co-founder of B.E.C.A., Yesi has crafted a unique curriculum that goes beyond traditional beauty training, integrating principles of emotional intelligence, positive psychology, and entrepreneurship to inspire true personal and professional transformation.

With a background in education and years of experience in community support, Yesi is committed to creating a welcoming and empowering environment for individuals from all walks of life, including young adults, mothers, and aspiring professionals. Her approach to teaching emphasizes the importance of self-worth, confidence, and resilience—qualities she believes are as essential as technical skills for success in the beauty industry.

Yesi is also an advocate for community programs that support families and promote mental and emotional health. Through her work at B.E.C.A., Yesi aspires to uplift and guide every student who walks through the doors, helping them to not only become skilled professionals but also to embrace their potential and unique beauty.

“I believe that beauty is more than appearance—it’s a journey of self-discovery, growth, and empowerment. I’m here to walk that path with you.”