About Us
Who are we?
Meet Al and Yesenia Martinez
Al and Yesenia Martinez, founders of the Beauty Educational Center of Anaheim (B.E.C.A.), have a shared passion for empowering individuals in the beauty industry through practical, innovative, and transformative education. With over 25 years of experience managing successful businesses, Al brings an invaluable depth of expertise in customer service, production, and operational excellence. His background in business management complements Yesenia’s dedication to teaching and nurturing emotional well-being and confidence in each student.
Yesenia, also known as Yesi, has been instrumental in designing B.E.C.A.’s curriculum to offer students comprehensive training that goes beyond beauty techniques. By integrating elements of positive psychology, emotional health, and entrepreneurship, Yesi ensures that every participant not only gains technical skills but also develops the mindset and resilience needed to thrive as professionals and individuals.
Together, Al and Yesi are committed to supporting the community by offering programs that serve diverse groups, including young adults, mothers, women, and men. Their passion is evident in initiatives like affordable summer camps and workshops, designed to open doors for those with a desire to pursue beauty as a career. They believe that beauty is more than a profession—it’s a path to empowerment, connection, and self-expression.
Discover your potential, elevate your skills, and become part of a community that believes in the beauty of transformation. Explore B.E.C.A. today!!!


Our Mission
Empowering Dreams, Inspiring Confidence, Transforming Lives.
At the Beauty Educational Center of Anaheim (B.E.C.A), our mission is to empower individuals through innovative, practical, and transformative education in beauty, emotional wellness, and entrepreneurship. We are committed to fostering a nurturing environment where students of all backgrounds—youth, mothers, women, and men—can pursue their passion and develop their potential. Our goal is to equip our students with the skills, confidence, and emotional intelligence needed to succeed in the beauty industry and beyond, creating a positive impact in their lives and communities.
At B.E.C.A., we believe that with the right tools and support, anyone can turn their dreams into reality and shine from the inside out.
5
Years In Business
1525
Happy Customers
10
Professional Awards
Why Choose Us?
- Comprehensive Beauty Education At B.E.C.A., we offer a unique blend of hands-on training in makeup, nails, and hair coloring, combined with essential lessons in entrepreneurship and emotional intelligence—preparing you for success in every aspect of your career. Expert Instructors and Mentors Our team consists of experienced professionals who are not only skilled in their craft but also committed to guiding and inspiring each student, fostering growth and confidence at every step of their journey. Community-Focused Learning We proudly serve our community, offering affordable programs and support to young people, mothers, and anyone passionate about beauty. Our inclusive approach ensures that everyone can achieve their goals. Innovative and Modern Approach Our curriculum is rooted in current trends and industry practices, ensuring that our students stay ahead of the curve in beauty, wellness, and business. We integrate positive psychology and wellness principles to enhance both professional and personal growth. Support Beyond the Classroom At B.E.C.A., your journey doesn’t end at graduation. We connect students with industry professionals and offer continued support and resources, empowering you to thrive and succeed long after your training is complete.
Our Values
- Empowerment through Education We believe in empowering individuals to pursue their passions in beauty, wellness, and entrepreneurship through accessible, practical education designed to unlock potential and inspire excellence. Commitment to Community B.E.C.A. is dedicated to serving our community by supporting diverse individuals—youth, mothers, and all aspiring professionals—through programs that foster growth, self-confidence, and a pathway to success. Innovation in Beauty and Wellness We embrace innovation to stay at the forefront of beauty, emotional health, and positive psychology, delivering education that prepares our students for the ever-evolving world of beauty and wellness. Integrity and Excellence Our commitment to integrity and excellence is reflected in everything we do, from teaching and mentoring to building a supportive environment where every student is valued and respected. Holistic Approach to Success We understand that success is multifaceted, which is why we integrate emotional well-being, personal development, and entrepreneurship in our curriculum to nurture not only skilled professionals but also resilient and compassionate individuals.